Cookie Policy

Last updated: 27 October 2026

This Cookie Policy explains how OP Consulting uses cookies and similar technologies on our website. In short: we use cookies that the website needs to work, analytics cookies that show us how the website is used, and advertising cookies that measure whether our Google ads lead to enquiries. We do not sell any of this data.

Cookies are small text files that a website saves in your browser. Similar technologies, such as local storage, work in much the same way. They can be essential for a site to work, or used to remember preferences, measure visits or show advertising.

• Strictly necessary: used to deliver pages, keep the website and its forms secure, and prevent spam. The website cannot work properly without them.
• Analytics (Google Analytics 4, loaded through Google Tag Manager): cookies named _ga and _ga_*, kept for up to 2 years. They tell us which pages are visited, which buttons are clicked (for example Book a Consultation, WhatsApp or phone), whether a form was sent successfully, roughly which country or city a visit comes from, the type of device, and which website, search engine or campaign brought the visitor. Google Analytics does not store your full IP address, and we never send it your name, email or phone number.
• Advertising (Google Ads): cookies named _gcl_au and _gcl_aw, kept for up to 90 days, used when we run Google Ads campaigns. They let us see whether a visit that started from one of our ads went on to make an enquiry or book a consultation.
• Visit source (our own browser storage): opc_attr and opc_visitor (kept for 90 days) and opc_session (cleared when you close the tab). These remember how you first found us and how you arrived this time (for example a Google search, LinkedIn or an ad campaign), and whether you have visited before, so we can tell which channels bring enquiries. They stay in your browser and are only shared as part of the analytics above.
• Social media cookies: not used. Our WhatsApp and social media buttons are simple links and load nothing from those services until you click them.

The analytics and advertising cookies above are provided by Google. Google processes this data under its own terms; you can read how in How Google uses information from sites that use its services.

When you click through to another service, such as Microsoft Bookings to book a consultation, WhatsApp to message us or LinkedIn to follow us, that service may set its own cookies under its own cookie and privacy policies. We do not control these cookies.